Smashing Barriers
US Open ⎸ Agency: Dentsu Creative
Challenge: Historically, professional tennis has exhibited a lack of diversity. Both in terms of their athletes, and their fans.
Solution: Bring awareness to the US Open's efforts to smash barriers, and level the playing field for all.
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:30s OLV
:15s OLV
Team:
Executive Creative Director: Lee Remias
Creative Director: Mike Wegener
Associate Copywriter: Derek Rosen
Associate Art Director: Kara Kummer
Producer: Serena Bove