Smashing Barriers 
US Open ⎸ Agency: Dentsu Creative
Challenge: Historically, professional tennis has exhibited a lack of diversity. Both in terms of their athletes, and their fans. 
Solution: Bring awareness to the US Open's efforts to smash barriers, and level the playing field for all. ​​​​​​​
:30s OLV
:15s OLV
Executive Creative Director: Lee Remias 
Creative Director: Mike Wegener 
Associate Copywriter: Derek Rosen 
Associate Art Director: Kara Kummer 
Producer: Serena Bove

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