Get Back to Tap
Brita ⎸ Agency: Dentsu Creative
Challenge: As of 2017, Americans drink more bottled water than any other packaged beverage.
Big Idea: Transform Brita into a purpose driven brand.
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First, we demonstrated the problem in a compelling way. And offered up Brita as a solution.
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Pinterest (Video & Static)
Then, we comforted those concerned about tap water safety. So they too would join the solution.
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Team:
Executive Creative Director: Lee Remias
Creative Director (copy): Andres Arlia
Creative Director (art): Giovanni Muratori
Senior Copywriter: Tori Dubray
Senior Art Director: Luzalma Gonzalez Ruiz
Associate Copywriter: Derek Rosen
Associate Art Director: Kara Kummer
Senior Producer: Kelley Varga