Get Back to Tap 
Brita ⎸ Agency: Dentsu Creative
Challenge: As of 2017, Americans drink more bottled water than any other packaged beverage. 
Big Idea: Transform Brita into a purpose driven brand. 
​​​​​​​First, we demonstrated the problem in a compelling way.            And offered up Brita as a solution. 
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Pinterest (Video & Static)
​​​​​​Then, we comforted those concerned about tap water safety.        So they too would join the solution. ​​​​​​​
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Executive Creative Director: Lee Remias 
Creative Director (copy): Andres Arlia 
Creative Director (art): Giovanni Muratori
Senior Copywriter: Tori Dubray
Senior Art Director: Luzalma Gonzalez Ruiz
Associate Copywriter: Derek Rosen 
Associate Art Director: Kara Kummer 
Senior Producer: Kelley Varga 
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