Long Lasting Impact 
Duracell ⎸ Student Work
AwarD: Lurzer's International Archive, Student Contest (Issue 3, 2019) 
AwarD: Silver Award, Graphis New Talent Annual 2021 
Insight: People want their batteries to last a long time.
Big Idea: Duracell batteries last so long it's annoying.
Duracell will create an app for the Xbox that will allow people to keep track of how much they accomplish with a single Duracell battery. 
Promotional Merchandise
We'll create a customized tape measure with an expandable message.
A billboard stretches around a stadium, emphasizing that Duracell batteries are long lasting.
A Duracell Billboard stretches alongside a conveyor belt walkway at an airport.
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