It's How You Do It
Kingsford ⎸ Agency: Dentsu Creative
Challenge: How can we celebrate all the real ways people do it with Kingsford?
Big Idea: Kingsford fuels more than just the grill, it fuels everything that makes your BBQ special.
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:15s OLVs
Social
On social we captured a wide range of grilling truths, using tending online formats.
Trend 1: POV
Trend 2: GRWM
Trend 3: Hot Takes
Banners
Team:
Executive Creative Director: Lee Remias
Senior Copywriter: Victoria Lee
Senior Art Director: Reed Wilson
Associate Copywriter: Derek Rosen
Associate Art Director: Kara Kummer
Executive Producer: Jack Mullenix