Noticeable Benefits 
Michelin ⎸ Student Work
AwarD: Bronze Award, 50th Creativity International Awards  
AwarD: Gold Award, Graphis New Talent Annual 2021
AwarD: Finalist, New York Festivals Ad Awards 2021
AwarD: Finalist, Radio Mercury Awards 2022​​​​​​​
AwarD: Featured in Ads of the World
Insight: People are reluctant to buy Michelin Snow tires because they                      are more expensive.
Big Idea: Show that by investing a little more cash, Michelin customers gain a lot more noticeable benefits.
"We can't stop" - Miley Cyrus, Michelin Tires
"Stronger" - Britney Spears, Michelin Tires
"Suit and Tie" - Justin Timberlake, Michelin Tires
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