Spectacular Awaits
US Open ⎸ Agency: Dentsu Creative
Challenge: After two years of limited attendance due to COVID-19, how can we fill the stands in 2022?
Big Idea: At the US Open, the spectacular can be found in every moment.
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:30s OLVs
:15s OLV
NYC Takeover
Bus Billboard
Taxi Topper
Bus Stop Billboard
Subway Digital Billboards
Bus Kiosk Billbaord
Subway Entrance Billboard
Train Station Billboard
Billbaord
Billboard
Billboard
Times Square Billboard
Wild Postings
Times Square Billbaord
US Open On Site Activiations
Neon Sign
Wrapped Stadium Staircases
Picture Backdrop
Team:
Executive Creative Director: Lee Remias
Creative Director: Mike Wegener
Associate Copywriter: Derek Rosen
Associate Art Director: Kara Kummer
Senior Producer: Meredith Pariano