Spectacular Awaits
US Open ⎸ Agency: Dentsu Creative
Challenge: After record attendance in 2022, how can we refresh the "Spectacular Awaits" campaign to make this year's Open even more successful?
Big Idea: There's a spectacular energy at the US Open that is nothing short of contagious.
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:30s OLVs
:15s OLVs
NYC Takeover
Bus Billboard
Metro North Billboards
Taxi Toppers
Subway Car Ads
Bus Stop Billboards
Wild Postings
Grand Central Billboards
Subway Entrance Billboards
Times Square Station Billboards
Billboard
Indoor Bilboards
Times Square Billboards
Times Square Billboards
Times Square Billboards
Hamptons Synched Billboards
Hudson Yards Billboard
New York Post Banner
AmNY Banner
Campaign featured in a variety of publications
Team:
Executive Creative Director: Lee Remias
Creative Director: Mike Wegener
Associate Copywriter: Derek Rosen
Associate Art Director: Kara Kummer
Executive Producer: Jessica Eliasek
Associate Producer: Samina Hannan
Production Partner: The Mill
3D Billboards: Adolescent Design